Bidhata Hot Tea
Bidhata Hot Tea, the most premium offering from Upakar Tea’s portfolio was launched as a superior variant on the ‘Aroma’ platform. While the practice of mixing CTC (Crushed, Tear, Curl) granules with long leaves was prevalent amongst discerning tea consumers, there was no packaged player addressing this area. Upakar Tea tapped into this rich insight and developed Bidhata Hot Tea. Its uniqueness lies in the superior balance as it maintains between strength and aroma, which is produced by mixing CTC granules with gently-rolled 15% longer leaves. Its differentiating benefits have helped Bidhata Tea acquire a larger share of the premium tea segment, while further upgrading its imagery.